One of the most impressive uses for a device like an iPhone or iPad is that it can give potential customers access and capabilities that were previously impossible. In the case of the Rolls-Royce iOS app for iOS, car lovers can now build their own Rolls-Royce Phantom, Ghost, or any other vehicle in the lineup right from their home; And they can do so in a way that we haven’t seen before in an iOS app. For starters, the 3D modeling and views are beautiful — so good that if you connect your iPad to your TV over HDMI, it still looks smooth and crisp — and besides having the ability to build your car from the ground up, you can even pick a custom paint job by taking or using a photo of something on your device and matching the paint swatch to any color in that photograph. While the percentage of iOS users that can afford a Rolls-Royce is another story, it’s a smart move from a company that will do whatever the customer wants, and it lets potential customers explore Rolls-Royce in any setting they choose.

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If you’re a car fanatic, you can’t help but being intrigued by Rolls-Royce’s newest announcement; the RR4 due to start production in 2010. It’s the “baby” Rolls-Royce that’s been floating around in the rumor mill for the last couple years. And by baby, we mean smaller. Ever since BMW bought Rolls, their design and technology has slowly made it’s way into Rolls-Royce’s lineup. From the same 7-Series key, to iDrive, to the same driving controls, they’ve integrated a whole lot. Now, the RR4 is set to further expand that line by using the 7-Series framework. Expect it to be similarly sized, but pack that Rolls-Royce punch. Now, who else is getting one with us? Matching cars? Let’s go! We got first dibs on BGR Blue, though…Couple shots of the limited edition sketch and Rolls materials after the jump.