Amazon’s new web-based Kindle Store for the iPad reportedly helps the online retailer dodge Apple’s fee that it would otherwise pay through a native Amazon Kindle Store iOS application. Amazon’s subscription program typically charges retailers 30% of all generated revenues, which has caused retailers like Amazon to create new ways for customers to purchase goods without having to pay a fee. The Financial Times also recently pulled its application to avoid the same subscription charges, and we would not be surprised if other magazines, newspapers or retail app developers follow suit. It’s unclear if Apple will tweak its terms in an effort to hold on to subscription providers.

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Amazon updated its Kindle application for iOS devices on Wednesday with support for PDF files as well as newspaper and magazine subscriptions. A Kindle user can now email a file to his or her Send-to-Kindle address and then access it from within the application, and the app will open Adobe PDF files sent to a computer through iTunes, from Safari or directly from an email account. Amazon also added support for viewing more than 400 newspaper and magazine subscriptions inside the application. The UI for reading periodicals was completely redesigned for the iPad, and it allows users to read newspapers, magazines and print replica text books the way they were meant to be read. The iPhone and iPod touch app also features a redesigned library for quick access to the Newsstand, Kindle Books and Docs. Ars Technica noticed however, that The New York Times currently limits its subscriptions to hardware Kindle devices only, which means anyone who pays for a subscription to that newspaper may have trouble loading it on an iOS device. The update is live now and is available for free from the iTunes App Store.

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Gamefly announced on Tuesday that its “Unlimited PC Play” beta client is now available for free for all Gamefly members. We first heard about Gamefly’s intentions to launch a PC client earlier this year, allowing subscribers to read news, check out reviews and play hundreds of PC games from dozens of top publishers. ”We are thrilled to finally be able to open up the beta so anyone interested in video games can start using the client, and we are hard at work expanding our catalog of  PC titles for our users to play for free in the Unlimited PC Play section,” GameFly co-founder and SVP of Business Development and Content Sean Spector said. “Casual to hardcore gamers can enjoy titles like Assassin’s Creed, Deus Ex or Saints Row 2, to Earthworm Jim, Jewel Quest or World of Goo at no additional cost to their GameFly subscription.” Gamefly’s full press release follows after the break.

GameFly Launches Public Beta for Digital PC Client — Access to Hundreds of Free PC Games for all GameFly Members in “Unlimited PC Play”

LOS ANGELES, Dec. 19, 2011 /PRNewswire/ – GameFly, Inc., the leading online video game rental subscription service, has launched the public beta for its new one-stop shop PC client. Available to all gamers for free, the PC client features up-to-the-minute news and vibrant games pages with HD videos and screenshots.  In addition to the ability to manage one’s GameQ, all GameFly members have access to hundreds of PC games they can play anytime, anywhere.  The Unlimited PC Play library will continue to grow with more core, casual, classic and independent games that gamers can download onto any of their PCs to play for no additional cost as long as they are active GameFly subscribers.

“We are thrilled to finally be able to open up the beta so anyone interested in video games can start using the client, and we are hard at work expanding our catalog of  PC titles for our users to play for free in the Unlimited PC Play section,” said Sean Spector, GameFly co-founder and SVP of Business Development and Content. “Casual to hardcore gamers can enjoy titles like Assassin’s Creed, Deus Ex or Saints Row 2, to Earthworm Jim, Jewel Quest or World of Goo at no additional cost to their GameFly subscription.”

GameFly will also begin selling PC games at GameFly.com, and on their leading video game mobile App for iOS and Android. There will be over 1,500 Windows/Mac games for sale, in addition to used console games and new console and PC releases for pre-order.

Current Unlimited PC Play publishers include:

1C

2D BOY

Atari

Bohemia Interactive

Capcom

Iceberg Interactive

Interplay

iWin

Kalypso Media

Layernet

Legacy Interactive

Meridian4

MumboJumbo

Paradox Interactive

PlayFirst

Playrix

SelectSoft

SouthPeak Games

Spicy Horse

Square Enix

Strategy First

Telltale Games

THQ

Ubisoft

Viva Media

Google is reportedly in talks with retailers in an effort to create a subscription-based expedited delivery service that will compete directly with Amazon Prime. Citing unnamed people familiar with the matter, The Wall Street Journal on Thursday reported that Google has contacted a number of retailers in an effort to provide unlimited speedy deliveries to members who pay an annual fee. Among the retailers Google has reportedly contacted about the service are Gap, OfficeMax and Macy’s. “They’ve approached us with the idea, but we haven’t made any decisions,” a Macy’s spokesman told The Journal, seemingly confirming the report. Google plans to integrate the service into its search engine to an extent, but the system would also feature some amount of integration on partner sites. According to the report, Google plans to pilot the service in San Francisco ahead of a full launch, which the company hopes will take place some time next year.

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Until now, if you wanted to purchase an app on an iPad you had to pay a one-time purchase fee. Now, Apple is opening up its policies a bit to allow developers to create applications that charge monthly subscription fees for access to content. Big Fish Games is the first studio to gain approval from Apple to introduce an app subscription model, Bloomberg said. Big Fish Games will allow iPad owners to pay $4.99 per month for unlimited access to all of its games, and Apple takes a 30% cut of all revenues. “This is the first time that the technology has matched the business model,” Big Fish founder Paul Thelan said. Big Fish said it will also allow users to play its games for 30 minutes per day for free with advertising, and that it will increase its subscription price to $6.99 per month next year.

UPDATE: Big Fish’s app has now been removed from the App Store.

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Research In Motion announced on Wednesday that its BBM Music service will launch Wednesday in the United States, Canada and Australia. To begin, users can opt to sign up for a BBM Music Premium membership, which will allow them to access music and share with friends on their BBM contact lists. BBM Music Premium members will be able to select 50 initial songs from a library of millions. Members will then be able to view and play the 50 songs selected by other BBM Music Premium members in their contact list. A premium membership costs $4.99 per month after a free two-month trial. The free version of BBM Music only allows users to listen to 30-second previews of each song. RIM said the application will be available for download from the BlackBerry App World within the next before Thursday morning.

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Microsoft will lower its Zune Music Pass from $14.99 per month to $9.99 per month beginning on October 3rd alongside the service’s launch in Canada. The service will now be priced in line with Spotify and similar services. Microsoft’s Zune Marketplace is home to 14 million songs and a Zune Music Pass subscription provides unlimited streaming access to the music. Unlike other services, Zune Music Pass allows subscribers to keep 10 songs per month. Microsoft’s move is no doubt an effort to attract customers who might otherwise but attempted to join a number of competing music subscription options including Spotify, Rdio, Rhapsody and even Apple’s upcoming iCloud service. Zune Music Pass subscribers can access their playlists and library from any Windows Phone, a PC or from an Xbox 360 console.

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Former renegade peer-to-peer file sharing service Kazaa is back from the dead. After numerous legal battles and settlements that reportedly reached into the hundreds of millions, Kazaa will attempt one last time to use what little heat surrounding its name is left in an effort to sell music. The firm now offers a like-named iPhone and iPad app that works just like Spotify, Rhapsody, Zune and the plethora of other music subscription services on the market today: pay $10 per month, stream as much music as you want, and store files locally if you choose. The apps touts a catalog of “millions and millions of songs,” and offers a free 7-day trial before the monthly fee is required. While seeing the Kazaa brand revived is amusing, we’re not sure what compelling argument Kazaa makes to draw users away from competitors, and we’ll likely stick with Spotify as a result.

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Research In Motion is working on a music service that will tie in with BlackBerry Messenger. CNET reports that RIM will deploy a test version of its subscription-based streaming music service in the coming weeks, and that a final product will come later. BlackBerry owners will be able to share their songs with other subscribers using RIM’s BBM service, the report suggests. It’s unclear how much the BlackBerry maker plans to charge, but The Wall Street Journal said it will cost “significantly less” than similar services such as Rhapsody and Spotify, which both charge about $10 per month for premium access. RIM has already inked deals with Sony Music Entertainment, Warner Music Group, EMI and Universal Music to provide the content, according to reports.

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Amazon has updated its Kindle for iOS application with support for magazine and newspaper subscriptions. iPhone, iPad, and iPod touch users can now browse, purchase, and read from more than 100 newspapers and magazines, complete with high resolution color photos, and the company confirmed that more content is on its way. Amazon customers with existing subscriptions can find recent issues under the “Archived Items” menu inside the application. The update also removes Amazon’s Kindle Store button from the the app now allows users to share quotes and passages with Facebook and Twitter friends. Kindle for iOS version 2.8 is available in the iTunes App Store for free.

Apple is toying with the idea of placing a bid on the Hulu video streaming service, Bloomberg reported on Thursday. In June, Hulu announced that it had hired Morgan Stanley and Guggenheim Partners to assist with a the sale of the company and rumor had it that Yahoo! was interested in making a bid at that time. Should an acquisition happen, Apple might use Hulu to create a subscription screaming video offering in an effort to compete with services such as Netflix. Currently, customers can only purchase or rent videos from iTunes. Amazon is also interested in the company, although Bloomberg reported that it won’t make a move unless it can have guaranteed access to television shows. Hulu, which offers a premium Hulu Plus subscription option for $7.99 per month, said that it expects to surpass 1 million subscribers this August.
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Netflix announced two new unlimited DVD plans on Tuesday, including a $7.99 option for one DVD at a time and an $11.99 option that allows users to rent two DVDs at a time. The company also said that it will discontinue its current $9.99 monthly option that provides access to unlimited DVD rentals and unlimited instant streaming each month. Instead, the movie rental service will charge users $7.99 a month for unlimited streaming and a minimum of $7.99 per month for unlimited DVDs (with one rented out at a time at that rate). Essentially, that means users with the current $9.99 offering will instead have to cough up $15.98 per month in order to maintain their current subscription plan. “Reflecting our confidence that DVDs by mail is a long-term business for us, we are also establishing a separate and distinct management team solely focused on DVDs by mail, led by Andy Rendich, our Chief Service and Operations Officer and an 11 year veteran of Netflix,” the company said in a blog post. Netflix’s current plans will expire in September, and users will need to switch to a new plan by that time.

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Hulu announced on Thursday that its Hulu Plus application is now available on select Android smartphones. The service costs $7.99 per month and allows users to browse and play Hulu Plus content directly on their smartphones. It’s currently only available for the Motorola Atrix, Motorola DROID X, Motorola DROID 2, HTC Inspire 4G, Nexus S, and Nexus One, but Hulu says it will add more devices throughout the year. New users can sign up for a free 1-week trial to give the service a whirl, and the app is available in the Android Market now. In other news, Hulu is also reportedly up for sale. The company has hired Morgan Stanley and Guggenheim Partners to assist with possible deals, and Yahoo is said to have already expressed interest in bidding on the streaming video firm.

[Via Business Insider]

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Sony’s Music Unlimited service powered by Qriocity is now available for Android smartphones. The service originally made its debut in Europe back in December 2010 and launched in the United States this past January. The Music Unlimited for Android app comes with a 30-day free trial, granting users access to more than 7 million songs that can be synced from a PC. After the 30-day trial users will have to plop down $3.99 or $9.99 per month for the basic or full blown premium services, respectively. As you may assume, the service requires that you create a Qriocity account, or use an existing account. That has us a bit wary to give the app a whirl ourselves, given Sony’s recent massive security breach — although, to its credit, the firm did say that it’s ramping up security its measures. Music Unlimited is available for phones running Android 2.1 to 2.3.3 from the Android Market now.

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OnLive — the popular gaming service that allows you to purchase, subscribe, or rent games and play them on your television —  has now announced that it’s extending its gaming support to mobile devices. Later this summer the company will debut a new controller, as well as applications for iOS and Android. OnLive basically streams the game your playing, which means you don’t need to have an insane amount of hardware muscle on your device just to play Duke Nukem in all of its glory while on the road. We had a chance to go hands-on with OnLive running on the iPad, HTC Flyer, and Motorola XOOM, and the experience was virtually the same across all three devices; we were blown away at the performance. The custom controller, which will also launch later this summer, felt a lot like an Xbox 360 controller, and we felt right at home. Check out our gallery below, then hit the jump for the full press release.

OnLive Unveils iPad/Android Tablet App that Far Outperforms New Consoles iPad, Android Tablet Instantly Becomes Touch/Motion Controller or Standalone Cloud Gaming System with Touch/Motion or Game Controller Seamless Integration of Tablet with or without HDTV First Touch/Controller Game from Major Publisher Unveiled for OnLive Unparalleled Multiplayer Mobile or In-Home Experience Available in Autumn 2011 in US and Europe

Los Angeles (E3 Expo 2011) — June 7, 2011 — OnLive, Inc., the pioneer of cloud gaming, is pleased to report that gamers throughout the world can immediately experience the seamless integration of tablets and HDTVs with high-end gaming. Their current iPad or Android tablet and current HDTV will not only provide this experience in 2011, but will provide it with far higher performance, richer gameplay and deeper social integration than any console announced for 2012, with more than 100 games available today.

OnLive is pleased to announce the OnLive® Player App for iPad and Android. Like the recently announced consoles, the OnLive Player App will enable gameplay of virtually all OnLive games on an iPad and Android tablet with touch or OnLive’s new Universal Wireless Controller. In addition, the OnLive Player App allows the tablet to be used as a touch and motion controller combined with an HDTV (or PC/Mac® if preferred), and allows both synchronized or independent video on the tablet and HDTV screen, enabling combined gameplay with tablet and HDTV, or separate gameplay on tablet and HDTV.

Full voice chat-enabled multiplayer is supported, both in-room and with others throughout the world, providing a complete multiplayer experience whether at home or on the go with a mobile device.

Core patent-pending exclusive OnLive cloud gaming features such as massive spectating of live gameplay throughout the world, instant no-obsolescence gameplay, Facebook integration with Brag Clip™ videos, etc., will work seamlessly on both tablets and HDTVs and will continue to distinguish OnLive from consoles, both in 2011 and beyond.

“The power of the cloud is definitely the theme this week, displacing what had been assumed to be platforms that could never be displaced,” said Steve Perlman, Founder and CEO of OnLive. “The OnLive Player App for iPad and Android shows how with the power of the cloud, the question is not whether cloud gaming will be able to catch up to consoles, it will be whether consoles will be able to catch up to cloud gaming.”

OnLive is excited to demonstrate the first game from a major publisher supporting both OnLive’s iPad/Android tablet touch and game controller, as well as running seamlessly on an HDTV, PC and Mac, to be released later in 2011. Come to OnLive’s booth (South Hall, Booth #801) for a demo.

For gamers preferring a smaller screen, OnLive will provide the exact same functionality on iPhone and Android smartphones, allowing them to be used both as game systems themselves with touch and the OnLive Universal Wireless Controller, or as a controller to an HDTV (or PC/Mac), for simultaneous or independent play.

OnLive is also unveiling as part of this experience the first 10 gigabit cloud-based full-featured browser for iPad, Android and HDTV; bringing the full richness of the Web loading from ultra-fast 10 gigabit/second Web connections to OnLive’s cloud-based servers, including support for full-featured Flash and video sites. Mobile and home devices will no longer be limited to the speed of their local connection for Web browsing or Web plug-in compatibility, opening up access to Flash games and social gaming for tablets and HDTVs.

All OnLive games played using the OnLive Player App will play seamlessly across all OnLive-compatible devices, including iPad, iPhone, Android, on HDTV via the OnLive Game System, on connected HDTV and Blu-ray/media players and on PC and Mac.

The OnLive Player for iPad and Android is being showcased live at OnLive’s booth (South Hall, Booth #801) and will be available later this year. For a video presentation please visit http://www.onlive.com/corporate/pressroom.