T-Mobile on Monday introduced several new postpaid and prepaid plans headlined by a variety of throttled unlimited options that cater to a wide range of data-hungry smartphone users. The new individual unlimited plans start at $59.99 for unlimited nationwide voice calling and unlimited text messaging, and then become incrementally more expensive when unlimited data is added. Users can opt for unlimited data with 200MB of “high-speed” data for an extra $10 each month for a total of $69.99, 2GB of high-speed data for a total of $79.99, 5GB of high-speed data for $89.99, or 10GB of high-speed data for $119.99 each month. Once the high-speed data ceiling on one of the aforementioned plans is reached in a single month, data speeds will be reduced significantly — or “throttled” — until a new billing period begins. T-Mobile revamped several other postpaid plans and added two new prepaid options as well, and the details can be found in the press release below or on the carrier’s site.

T-Mobile’s New Unlimited Rate Plans Make Data Even More Affordable for Families on America’s Largest 4G Network

New T-Mobile plans feature unlimited data with no overages

BELLEVUE, Wash. — May 23, 2011 — T-Mobile USA, Inc. today announced a new suite of family and individual plans that expand on the exceptional value and consumer choice the company provides to make data affordable for families on America’s Largest 4G Network^™.

The plans, available for new and existing customers, offer single-line and multiline options with a range of price points for talk or unlimited talk, unlimited text and unlimited data — with no data overages —  offering 200 MB, 2 GB, 5 GB or 10 GB of high-speed data. Each of the plans also includes unlimited nationwide T-Mobile to T-Mobile calling, and unlimited nights and weekends. T-Mobile also continues to offer one of the industry’s most affordable entry-level unlimited data plans, starting at just $10 for 200 MB of high-speed data per billing month.

Beating the competition, T-Mobile’s $139.99 unlimited family plan with unlimited talk, unlimited text and unlimited data with 2 GB of high-speed data offers a savings of more than $350 per person, per year on a two-line annual plan, compared with similar smartphones plans from AT&T, Verizon and Sprint.¹

“Our new rate plans powered by America’s Largest 4G Network put us in an excellent position to capitalize on the 80 percent of wireless customers in America who want smartphones,” said Cole Brodman, chief marketing officer, T-Mobile USA. “We’re providing customers with the 4G coverage they need, an exciting portfolio of 4G smartphones, and the value and flexibility to meet the diverse desires of their entire family.”

T-Mobile’s family plans are also more flexible than ever, allowing customers to select different data options and add-a-line features to meet the needs of first-time smartphone consumers, data-hungry young adults and text-centric teens all in one customized package.

The new family and individual plans are available now. To find the T-Mobile plan that best fits their needs, customers can visit http://www.t-mobile.com.

Did we nail it or what? Today Rogers announced the creation of chatr, the low-cost wireless brand we exclusively told you about last week. Created to serve what Rogers calls a “niche” market that is not currently served by its flagship and value brands Rogers Wireless and Fido, chatr will offer no contract voice and text plans as well as unlimited talk and text plans. Data is not a part of chatr’s game plan. According to Rogers, the big draw of chatr is not only its great plans, but that for the first time it gives urbanites who simply want to make calls and send texts affordable service from a “network they can trust.” We were pretty curious about the timing of this launch, what with WIND Mobile now being half a year old and Mobilicity having only been on the scene for six weeks, so we asked Rogers about it. Surprisingly, they were adamant that they could not care less what their competitors are doing or where it is they are operating. They were quick to point out that chatr has been one year in the making and that it actually designed to mimic business model that allowed MetroPCS to go from a small time carrier to the 5th largest in the United States. Sadly this was about as much extra information as we could squeeze out of Rogers. As much as they want to get chatr up and running today, they’ve still got a few more things to do behind the scenes before it launches by the end of summer. This means that they can’t get into specifics about when the network will launch. But as we have said before, thanks to our connects we know that Vancouver, Edmonton, Calgary, Toronto, and Ottawa are a lock. Anyone planning to wait with baited breath?

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Verizon Wireless customers who opt for prepaid service as opposed to standard postpaid plans are in for a surprise tomorrow — or at least they were. One of our trusty ninjas just came through with a slide deck detailing a revamped prepaid offering that will go into effect starting tomorrow, February 11. As with all change there’s good news and bad news, but certainly not all prepaid users will be impacted in a bad way. So let’s get to it… First and foremost, new plans and new pricing:

• Prepaid Unlimited Talk (replaces Power): Access goes up $1 to $3.99 per day, unlimited peak / unlimited in-calling / unlimited night & weekend, SMS goes from 2¢ to 1¢ each
• Prepaid Plus (same name): Access stays at $1.99 per day, 5¢ peak / unlimited in-calling / unlimited night & weekend, SMS stays at 5¢ each
• Prepaid Core (same name): Access stays at $0.99 per day, 10¢ peak / unlimited in-calling / 10¢ night & weekend, SMS stays at 10¢ each
• Prepaid Basic (new option): No access fee, all calls are 25¢ per minute, SMS are 20¢ each

Beyond the plans there are a whole bunch of other tweaks such as access to the newly-acquired Alltel coverage areas and new monthly messaging bundles – prepaid customers can now purchase unlimited mobile to mobile messages and 250 additional messages for $10 per month or straight up unlimited messaging for $20 per month. We could go on for a while, but why don’t you just hit the jump where we’ve dropped in all the important slides from the deck.