In what would certainly be an interesting move on Sony Ericsson’s part, Brand Republic is reporting that the upcoming Xperia Pureness will launch at £530 through various non-carrier retailers around the UK. We already knew that SE was targeting November for the Pureness launch but the price point, which is equivalent to $874 USD if accurate, had been unknown. Also unknown was the launch strategy, which supposedly puts the Pureness in the hands of consumers via retailers like Selfridges (high end depart...

Remember that extremely weird Sony Ericsson handset codenamed “Kiki” that you didn’t care about because you were too busy ogling the X3 aka “Rachael”? Well as it turns out, our favorite wireless JV managed to announce it with a name even more ridiculous than Kiki. Behold: The Sony Ericsson Xperia Pureness. After unveiling a new “make.believe” slogan this morning, we knew some pretty weird things would follow. As it turns out, we didn’t have to wait long at all. ...