Ben Williams

• To fully enhance his expertise in SEO writing, evaluating performance, and campaign management, Ben earned additional certifications in Google Analytics, Advanced Social Media and Digital Marketing, and Semrush's SEO Toolkit.
• Ben has had the opportunity to interview key figures in gaming and entertainment who have made use of modern technologies in their games—like Michael Steranka, Pokémon GO's senior product director.
• Even when he's not working, Ben's obsession with new and upcoming technologies in gaming, entertainment, and beyond has extended into his hobbies; he's always keeping up with the newest tech and loving how it pushes those mediums further.

Experience

With over a decade of experience in gaming, entertainment, and tech media, Ben has shaped content at several of the industry's most influential publications. Most notably, he contributed to IGN, boosting its affiliate revenue through sharp e-commerce coverage; grew readership for Radio Times' anime and gaming verticals with savvy SEO strategy; and served as both writer and editor at GameByte and GGRecon, where he trained teams to craft engaging stories that resonate with the gaming and tech communities.

Education

Ben earned a bachelor's degree in business management from Manchester Metropolitan University, graduating with upper second-class honors. His studies focused on strategic management, marketing communications, and global enterprise, which continue to inform his approach to content strategy and digital media.