Beats Headphones Need This One Big Upgrade To Become A Household Audio Name Again

Over the past couple of years, Beats has heavily focused on improving its earbuds lineup by introducing an all-new Powerbeats Pro 2, a revamped Powerbeats Fit, and Beats Solo Buds. However, the brand once known for its bold headphones has been a little slow to release new models, as the Beats Studio Pro flagship is now three years old. If you look at Beats' history, the company usually takes some time in between releases to upgrade its products, even though it's always launching special editions to keep its offering fresh.

Beats' acquisition by Apple in 2014 also slowed down new releases, even though the company now has its strongest lineup ever. Still, while in the early 2010s it felt like everybody had a Beats product, the same can't be said nowadays. With streets filled with AirPods Max and Marshall headphones, Beats is missing momentum in a category it used to dominate. Not only does it only offer two headphonesthe Beats Solo 4 and the Beats Studio Pro —  but the current lineup has started showing its age. That's why Beats should refresh these headphones and bring its popular and timeless Beats Pro back.

Released in 2010, the heavy-duty, aluminum DJ Beats Pro headphone was sold for nearly a decade. It was the headset every DJ, early podcaster, and cool person would have. With flip-up earcups, dual 3.5 mm headphone jacks, and a twist-lock cable, it also offered passive noise isolation, washable ear cushions, and an unpowered studio monitor sound with a massive low-end response and high volume ceiling, which made it great even in extremely loud environments. A new version with today's technology, inspired by these great features, could once again be very popular.

After all, Beats has been taking the lead for earbuds and headphones inside Apple. For example, the Beats Studio Pro were the first Apple headphones to feature Lossless support, while Powerbeats Pro 2 introduced heart rate monitoring a few months before Apple brought it to AirPods Pro 3.

Since Apple recently had a weak AirPods Max 2 release, as the product remains largely unchanged when compared to its original 2020 model, Beats has the perfect scenario for new momentum. It could offer new, bold headphones with its signature bass, bigger cushions, and a design people actually like. They could fold and fit inside a case, unlike AirPods Max's terrible Smart Charging Case. By taking advantage of Apple's audio chips and great integration with iOS and Android devices, Beats could give new life to an iconic product and make creators wear them everywhere again, all while making the big product changes we expected from Apple.