How Much A Flat-Screen TV Cost In 2000 Vs. 2026
I remember when flat-screen TVs first became available to the public to purchase for their homes. It was right when I had started working in the industry, and there was so much attention around them. It was a marvel to see these ultra-thin (not necessarily by today's standards) TVs, which still took at least two people to move into the home (they were heavy!) but could be mounted on your wall. Today, flat-screen TVs are everywhere. And it's no longer about LCD versus plasma (remember that format?) but various types of LED TVs and OLEDs.
TVs have become commoditized now, with even big-screen models available for a couple hundred dollars. Compare that to more than 25 years ago when TVs cost in the thousands, often five digits. Unlike other retail categories where, when you adjust for inflation, the costs have risen beyond that, TVs are actually getting cheaper. At the same time, they're also getting bigger, better, thinner, and smarter.
TV pricing in 2000 versus today
The first flat-screen TV for the home came from Fujitsu in 1997. It was three inches thick, weighed 40 lbs., and cost $17,500. In 2000, flat-screen TVs were still considered luxury items, and CRT TVs were still more widely in use. Back then, an entry-level 32-inch flat-panel TV could be had for about $2,500, which would be, according to the Bureau of Labor Statistics Consumer Price Index, about $4,500 today. This would have been a plasma TV or an early LCD, both of which are a far cry from 4K LED TVs today. It wasn't until 2004 that Sony announced its 46-inch Qualia 005 TV, which would cost $10,000 when it launched in the U.S. in 2005. That would be, according to the same index, more than $18,000 today.
In 2026, you can get a much larger up to 65-inch 4K OLED or miniLED TV for about $1,200 in the U.S., and TVs often sell for less in the U.S. than they do internationally. So, it's a bigger and better TV for a fraction of the price of what a lesser TV cost back in the early days of this technology. There are still expensive premium TVs that cost in the five- and six-figure range, but these are true theater-like TVs. Samsung's 114-inch micro LED, for example, is $150,000. On the flip side, however, you can get a 32-inch Insignia TV for $80, which would have been unheard of for even CRTs back in 2000.
Why TV pricing has dropped
Unlike other categories of tech where pricing has gone up with inflation, coinciding with upgraded features, functionality, and specs as well, TVs have become almost loss leaders. There's very little markup at retail, as they are often sold at or near cost. This can be attributed largely to the fact that flat-screen TVs are now being produced at mass scale and only by a few providers that supply all the panels to every manufacturer. What was once new and expensive to produce technology is now easier and faster to get through a plant. In countries like South Korea, Japan, and China, where most, if not all, of these panels are manufactured, facilities can cut dozens of them from a glass sheet, which wasn't possible before. Plus, there's growing competition. As more brands enter the market, it has become a race to the bottom in pricing to get customer attention.
With the entrance of smart TVs, manufacturers can focus more on software versus hardware, including AI-driven features and app integration that drives revenue through data licensing. So, money is still there to be made, but hardware retail pricing has dropped significantly. With recent supply chain and tariff issues along with memory chip price increases, however, pricing for TVs has been on the rise. We will likely see TVs get more expensive by this fall. But compared to 2000, even when factoring in inflation, flat-screen TVs today are still much, much cheaper than they used to be.