OLED TVs With Deep Discounts That Belong On Your Amazon Prime Day Watchlist

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Amazon's Prime Big Deal Days is now live and runs through Wednesday, October 7. As usual, there are a lot of deals to sort through, but some of the bigger discounts this time around are on TVs. That includes a few OLED TVs from Roku and LG, with up to $400 off a single TV, and LG is even throwing in a free soundbar with a couple of its deals. If you've been wanting an OLED but couldn't justify the price, then this sale might be a good time to take another look.

However, just because a TV is on sale doesn't necessarily mean it's the right TV for you. There are a few things you'll want to think about before you buy, including the size of the screen, which operating system the TV uses, and whether it actually has the features you care about. Buying a bigger TV just because it has a bigger discount isn't going to do you much good if it ends up being too big for your room.

Of course, going with the cheapest option isn't always the best idea, either, especially if you end up wishing you'd spent a little more later on. Below, you'll find four OLED TVs that are worth checking out. All four are heavily discounted for Prime Big Deal Days, with each one offering a few hundred dollars off the typical retail price. Of course, these prices are subject to change throughout the sale.

Roku introduced its latest OLED TVs in September 2026. When it launched, the 55-inch model cost $999. Now, though, you can get the Roku Pro Series 55-inch OLED on Amazon for $699.99, so you're saving a total of $300 off that retail price. As far as features go, the Pro Series offers a 4K OLED display with a 120Hz variable refresh rate. You can also use the built-in support for Dolby Vision, and the TV also has a game mode included as well.

That's going to be great to have if you plan on playing games like the upcoming "Grand Theft Auto 6" on your TV. Additionally, Roku has included its newer backlit voice remote, which should make getting around the TV's menus easy even in the dark. Because Roku's operating system is built right into the TV, you won't need to purchase a separate streaming device if you want to watch Netflix, Disney+, or other popular streaming services.

If you want a little more than just a new screen, then LG's B6 bundle is worth a look. Right now, you can get the LG 65-inch B6 OLED and S30A soundbar bundle on Amazon for $1,299.99. That's the same price as the 65-inch B6 on its own, which is currently $100 off its typical price of $1,399.99. Combine that with the fact that the LG S30A soundbar costs $149.99 standalone, and you're basically getting the soundbar for free while still paying less than the usual retail price. Adding a soundbar to your entertainment system is one way to make your TV setup even better without spending a ton of money, and this combo does it all in one swoop.

Despite being LG's entry-level OLED this year, the B6 still has a lot to offer. It comes with a 4K OLED panel with a 120Hz refresh rate, support for Dolby Vision and Dolby Atmos, as well as LG's Filmmaker Mode — which can automatically improve image quality in certain media types. It's also a pretty solid option for gaming, with support for variable refresh rate (VRR), NVIDIA G-SYNC, and AMD FreeSync Premium. 

As for the soundbar, the S30A is a 2.1-channel system with a wireless subwoofer and Dolby Audio support. It also works with LG's WOW Orchestra feature, which lets you use the TV's speakers and the soundbar at the same time while controlling both with a single remote. Adding a soundbar to your TV setup can make a huge difference, so if you've been relying on just your TV speakers in the past, this is a pretty solid deal to take advantage of.

If you're looking for something a bit bigger for your living room, then the 65-inch version of the Roku Pro Series is also on sale. The 65-inch model is $400 off, and you can get the Roku Pro Series 65-inch OLED on Amazon for $799.99. Ultimately, the biggest reason to consider the 65-inch model is the price. At full price, it runs $200 more than the 55-inch. However, with both TVs on sale, that gap drops to just $100, making it a solid alternative if you have the space.

Outside of the screen size, the two TVs are basically the same. You're getting the exact same 4K OLED panel, just a little bigger. It also comes with the same 120Hz variable refresh rate and Dolby Vision support. If you've used a Roku streaming device in the past, then the software should feel pretty familiar right out of the box.

Before you buy it, though, you'll want to make sure a 65-inch TV actually fits correctly in your space. Not only does that mean measuring your TV stand or wall where you plan to put it, but it also means thinking about how far away you sit from the TV. All of these things can affect what size screen is going to be the most comfortable to watch. But if you do have the space for it and can stretch your budget a little bit, then this is the one to go with.

If you want to go even bigger, then LG also has the 77-inch version of the B6 available during Amazon's Prime Big Deal Days. You can get the LG 77-inch B6 OLED and S30A soundbar bundle on Amazon for $1,999.99, which, again, is the same price as the 77-inch TV on its own. That means you can save $300 off the TV's typical price of $2,299.99, while still getting your hands on a soundbar.

Outside of the size, this is the same TV as the 65-inch model. That means you're getting the same 4K OLED panel, the same 120Hz refresh rate, and Dolby Vision support. It also sports LG's α8 AI Processor 4K Gen3 and has four HDMI 2.1 ports, which is great if you have more than one console or device to hook up. Additionally, LG's webOS platform is built in, so you won't need a separate streaming device unless you want one.

Of course, 77 inches is huge for a TV, so you'll want to ensure you have proper space to show off this bad boy. There are also a few disadvantages to OLED TVs that you should be aware of, including the potential for screen burn-in. If you have the room and the budget for it, though, then this is the biggest screen you'll find in this roundup.